Volvo Ocean Race 2010-2012
Ken Read : "to continue where we left"
Puma Ocean Racing is back partnered with Berg Propulsion
Friday 9 April 2010 –
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Puma continues to produce and expand their line of sailing performance gear and remains the first Sportlifestyle company to participate in a venture of this kind. Puma will also be the Official Supplier of footwear, clothing and accessories to the Volvo Ocean Race Volvo Ocean Race #VolvoOceanRace .
“We are proud of Puma Ocean Racing’s success in the last Volvo Ocean Race Volvo Ocean Race #VolvoOceanRace and look forward to the adventures this next race will bring,” said Jochen Zeitz, Puma AG Chairman and CEO.
“Both the team and the company hope to leverage the key lessons from the last Volvo Ocean Race campaign in order to continue spreading the good will of the programme and Puma worldwide. The Volvo Ocean Race is one of the world’s iconic sporting events. It proved to be an extremely successful marketing tool for us and an important launch pad for the sailing product category.
“We look forward to building the sailing category even more throughout the next race, as well as expanding into other forms of outdoor lifestyle ventures,” Zeitz concluded.
For the 2011-12 race, Puma Ocean Racing has proudly partnered with Berg Propulsion, one of the world’s leading designers and producers of Controllable Pitch Propellers for commercial shipping. The team will be known as Puma Ocean Racing, powered by Berg Propulsion.
“This is a key new ingredient to our campaign,” stated Antonio Bertone, Chief Marketing Officer, Puma AG. “Berg Propulsion’s CEO Hakan Svensson and his entire company are a perfect fit with our operation. As a life long competitive sailor himself, Hakan understands the sport, the race and how Berg can utilise the race to help build and market their global company.”
Hakan Svensson, Berg Propulsion Chairman and CEO stated: "Our company is very excited to be a part of the Volvo Ocean Race this year and we are especially proud to have the opportunity to partner with Puma. We view the race as a perfect symbol for what Berg Propulsion represents: global perspective and reach, an emphasis on quality, reliability and a desire for excellence achieved through a strong team spirit. Very much like the shipping industry, the Volvo Ocean Race is about performance on a global arena and this is directly applicable to our customer’s situation, who are also out there 24/7 under very tough conditions. We will do our absolute best to support Ken Read and his talented crew in their efforts to be the fastest around the world."
Team selection efforts are already underway and will likely include a number of sailors from Puma’s 2008-09 team, plus a mix of new and veteran talent from the professional racing world. Training will begin onboard Puma’s il mostro in spring 2010 at the team’s home base in Newport, Rhode Island.
Skipper Ken Read, considered to be one of the world’s most accomplished racers, was in charge of Puma Ocean Racing and at the helm of PUMA’s il mostro throughout the entire Volvo Ocean Race 2008-09. The US-born Read has twice helmed America’s Cup America's Cup #AmericasCup programmes in 2000 and 2003, was named United States Rolex Yachtsman of the Year twice and has 46 World, North American and National Championships to his credit.
“This last race was an amazing journey for me personally and for our start-up company Puma Ocean Racing,” said Ken Read. “To have the opportunity to continue where we left off is a dream come true. For Puma to want to come back to this adventure is a testament to the event itself and to the entire Puma Ocean Racing team past and present. We look forward to the challenges that lie ahead both organisationally as well as competitively.”
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