The Volvo Ocean Race future all-female crew presented its visual identity
jeudi 17 janvier 2013 –
The yacht, that left a boatyard in Southampton this Thursday, will be Team SCA’s training yacht in its preparation for the next Volvo Ocean Race Volvo Ocean Race #VolvoOceanRace in 2014-2015, in which SCA will participate with an all-female crew. The racing yacht will be ready in September 2013.
SCA will use the participation in the Volvo Ocean Race Volvo Ocean Race #VolvoOceanRace as a global marketing platform to strengthen the awareness and perception of its corporate brand as well as product brands.
Christoph Michalski, President of SCA Global Hygiene Category, explains :
“Our participation with Team SCA in the Volvo Ocean Race makes perfect sense to increase the SCA brand awareness, and in particular with an all-female crew since 80 percent of our consumers worldwide are women.”
Joséphine Edwall-Björklund, Senior Vice President, SCA Corporate Communications, adds :
“SCA’s focus on our hygiene-product businesses has increased, and hygiene now makes up about 80 percent of our global sales. SCA has today around 60 product brands sold in about 100 countries. We want more customers and consumers to connect these brands to SCA.”
Stockholm-based design agency TABS has, together with SCA, developed the visual design :
“SCA’s corporate brand concept ‘care of life’ was used as a guiding star in the design process,” explains Christoph Michalski. “The design contains grass, pine trees and dandelions, all tough and remarkably resistant species, which play important roles in responsibly managed ecosystems – the way SCA manages their forests in a responsible and sustainable manner.”
At the beginning of February, a number of international Team SCA female crew candidates will leave Southampton on a first test sail together with a number of leading offshore-racing coaches.
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